Generating Knowledge

My academic and industry research studies on emerging technologies and their impact on consumer, and business, outcomes.

About Me

I’m Dr Jason Pallant, aka ‘The MarTech Doctor’, or ‘Dr J’ to my students.

My goal is to enable deep knowledge of marketing technology for everyone involved – from students learning it, to marketers using it, to consumers experiencing it – helping all make informed decisions and use technology to create long-term, positive outcomes.”

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