Generating Knowledge

My academic and industry research studies on emerging technologies and their impact on consumer, and business, outcomes.

● About Me

I’m Dr Jason Pallant, aka ‘The MarTech Doctor’, or ‘Dr J’ to my students.

My goal is to enable deep knowledge of marketing technology for everyone involved – from students learning it, to marketers using it, to consumers experiencing it – helping all make informed decisions and use technology to create long-term, positive outcomes.”

● Get in Contact