My mission is simple: Enable MarTech knowledge for everyone involved.
Whether you’re organising an event, exploring a research question, or looking to upskill your team, I bridge academic rigor with practical application.
Speaking Engagements
I translate complex research into engaging, actionable presentations that audiences remember and apply.
Whether on an emerging topic, recent trends, or my own research, I’ll bring deep thinking, ask the big questions, and spark engaging discussions.
What Makes My Speaking Different
- Research-backed insights, not just opinions – Every talk is grounded in academic study and real-world validation
- Accessible expertise – I make complex MarTech concepts understandable for diverse audiences
- Engaging delivery – I’m a trained educator (and former theatre kid) who knows how to engage an audience to facilitate learning, not just present slides
- Multi-stakeholder perspective – I speak to marketers, executives, educators, and policymakers with equal credibility
Event Formats
- Keynote presentations: Big ideas and frameworks that shift thinking
- Panel discussions: Data-driven perspectives that move beyond opinion
- Workshops (half-day or full-day): Interactive sessions that build practical skills
- Conference MC: Facilitation that keeps energy high and connections meaningful
Recent speaking engagements
Interested in having me speak at your event?
Contact me to discuss availability and topics.
Research Collaborations
Got a big MarTech question that needs rigorous validation or experimentation?
Let’s explore it together. Whether it’s for academic or practical audiences I love generating new knowledge through applied research.
What I Bring to Research Partnerships
- Academic rigor with practical relevance: Dozens of papers in top-tier journals (>2,800 citations) but always focused on real-world application
- Industry credibility: Connections that open doors for data collection and validation, and millions in external funding successfully delivered
- Methodological expertise: Mixed methods approaches from surveys, to segmentation studies, and even applied qualitative approaches
- Unique data access: Leading a state-of-the-art MarTech Lab combining software and hardware with industry partners
Example Research Interests
- Consumer perceptions of AI-driven personalisation and automation
- MarTech implementation challenges in various sized organisations
- Digital human avatars and consumer response to AI-mediated experiences
- Organizational change management in MarTech adoption
- Ethical frameworks for data-driven marketing
- Cross-channel attribution and measurement methodologies
- Retail tech and blending environments
Recent Research projects
Interested in exploring a research collaboration??
Contact me to discuss topics and ideas.
Not sure if research is the right approach? I work with excellent MarTech consultants and can connect you with implementation experts who align with your needs.
Training & Workshops
Looking for training workshops that enable deep knowledge about core principles of MarTech?
I design and deliver training that transforms teams from tool operators into strategic technologists.
What Makes My Training Different
- Adult learning principles: My teaching approach is research-backed and respects participants’ expertise through advanced curriculum design
- Award-winning approach: I’ve received multiple teaching awards for my ability to deliver education sessions that are not only engaging but truly impactful
- Theory-practice integration: I bring frameworks that immediately apply to real business challenges
- Interactive blended methodology: Active learning across in-person or online formats, not passive listening
- Customized content: Topics and content are tailored to your industry, tools, and specific challenges
Example training and workshop topics
- Augmenting, not replacing, humans with technology
- AIdeation: Using AI to empower creative processes
- Teaching MarTech: Curriculum design and assessment approaches
- Educational technology adoption: Change management for faculty
Workshop formats
- Foundational sessions (2-3 hours): Introducing a key topic with applicable frameworks.
- Half-day workshops (3-4 hours): Focused skill building on specific topics
- Full-day intensives (6-7 hours): Comprehensive frameworks with application exercises
- Faculty development: Specialised training for academic colleagues
Recent Workshops
Interested in bringing training to your team?
Contact me to discuss topics and ideas.
