Dr Jason Pallant
Enabling MarTech knowledge for everyone involved
Hi there! I’m Dr Jason Pallant, aka ‘The MarTech Doctor’.
I’m on a mission to make marketing technology knowledge accessible to everyone involved—not just how to use it, but why it works, and what it means for those experiencing it. Through research, education, and consulting, I bridge academic rigor with real-world practice.
● What I do
My unique value centers on the three integrated ways I enable MarTech knowledge from generating new knowledge through rigorous research, to running education programs based on that research, to translating the insights for public audiences.
No academic jargon here – just real insights shared as widely as possible!
Generating Knowledge
Leading academic and industry research studies on emerging technologies and their impact on consumer, and business, outcomes.
Enabling Knowledge
Facilitating tech-related education for students, professionals, and other academics combining domain knowledge with hands-on skills.
Translating Knowledge
Sharing insights in plain language through public articles, media appearances, corporate presentations and keynote speaking.
● Featured Article
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Dr Jason Pallant explores the evolving effectiveness of personalization in marketing, particularly in email subject lines. While an early study indicated significant benefits from using personal names, a subsequent study found this impact has diminished due to saturation. The piece raises questions about future personalization strategies and the potential decline…
● Latest Articles
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Finding Joy in MarTech: A Keynote on Solving the Industry’s People Problem
A keynote at MarTech World Forum exploring why the industry needs joy alongside efficiency and how RMIT’s pioneering programs address the MarTech skills gap.
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Centaurs, Cyborgs, and Christmas Shoes: Speaking at Think3000 Conference
Presenting on tech and the future of work, and centaur and cyborg models for working with AI in an 8-minute keynote at Think3000 conference, examining human-technology collaboration frameworks.
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Christmas Cheer Fading Early: A Retail Nightmare Is Coming True
Black Friday record sales hide declining December revenues and eroding margins. Learn how retailers can escape the discount dependency trap with strategic planning.
● About Me
I’m Dr Jason Pallant, aka ‘The MarTech Doctor’, or ‘Dr J’ to my students.
My goal is to enable deep knowledge of marketing technology for everyone involved – from students learning it, to marketers using it, to consumers experiencing it – helping all make informed decisions and use technology to create long-term, positive outcomes.”