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Personalisation. Is it’s effect decaying? If so, what’s next?
Dr Jason Pallant explores the evolving effectiveness of personalization in marketing, particularly in email subject lines. While an early study indicated significant benefits from using personal names, a subsequent study found this impact has diminished due to saturation. The piece raises questions about future personalization strategies and the potential decline in their effectiveness.
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When 12 Industry Legends Met the Future of MarTech
A showcase event where 12 industry legends transformed a university MarTech course finale into career-changing networking for >50 students, resulting in multiple job offers!
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Retail’s War for Talent continued: How retailers can win and keep MarTech talent
With 74% of organisations facing critical MarTech skills gaps, retailers need new strategies to attract and retain marketing technology talent. Discover the pathway approach for retailers to win the new War for Talent.
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Finding Joy in MarTech: A Keynote on Solving the Industry’s People Problem
A keynote at MarTech World Forum exploring why the industry needs joy alongside efficiency and how RMIT’s pioneering programs address the MarTech skills gap.
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Centaurs, Cyborgs, and Christmas Shoes: Speaking at Think3000 Conference
Presenting on tech and the future of work, and centaur and cyborg models for working with AI in an 8-minute keynote at Think3000 conference, examining human-technology collaboration frameworks.